On July 4th, 2022, three months after the deposit of the instrument of accession before the Director General of the World Intellectual Property Organization, the “Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks” (the “Madrid Protocol”) entered into force in our country. The accession determined that Chile joined the Madrid System,…

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Recently, the National Consumer Service (Sernac) issued two guidelines with relevant provisions regarding the processing of personal data. I Interpretative Guideline on fairness criteria contained in standard form agreements referring to the collection and processing of personal data. Sernac proposed the control and supervision of the clauses and stipulations contained in standard form agreements normally…

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Law No. 21,398 on measures to promote the protection of consumers’ rights, incorporates Article 15 bis to Law No. 19,496 on Consumer Protection (hereinafter, the “CPL“), which expressly extends the mandate and functions conferred to SERNAC in Article 58 of the CPL to the processing of consumers’ personal data that takes place within the framework…

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